We’re all starting to realise that dull facts and serious stats don’t stick in anyone’s head. But stories do.
Marketing and information material
Brochures, flyers, information products, how-to’s, guides…
Too many of them are written with the business, rather than the customer, in mind.
They use industry jargon or make lists of features. Or they resort to snappy tag lines that don’t really mean anything.
I’m trained in behaviour change methods and in using language that makes people
- and remember.
Don’t let your information and marketing products end up in the actual or the virtual bin.
Get in touch here or give me a call.